Brand Preservation

Professional websites stick to a core set of brand guidelines laid down by the creative design authority. Having paid for a professional website design it seems crazy, therefore, that most Content Management Systems then allow the content editor to use any fonts, text size and colours just because the editor in the CMS lets them.

I-ntarsia(tm) is different. The design authority sets up the i-ntarsia site with a palette of styles (fonts, colours and sizes) in the site stylesheet using the I-ntarsia Profiler(tm) tool. The i-ntarsia editor only allows the end user to format content using this palette of styles. This ensures that the customer's online brand is preserved as far as possible. The site styles are easily labelled to make sense to the end user to prevent them from using the wrong styles in the wrong place.

I-ntarsia(tm) also has a unique, structured set of content and menu items. Each of these can have restricted stylesheets applied to make it easier for the end user to select the right style for the right job.

Examples

Brand preservation is key to any website, but is often seen as most important for larger businesses such as:

• Dimplex UK
• Roberts Radio
• Millfield School

• Site Map
• Legal
• Meta Information