We are pleased to announce that we will be running a number of special training sessions on developing and running  Google Adwords campaigns. The session is based on the final session in our SEO Masterclass, but has been developed to be entirely stand alone. We call it the Google Adwords Boot Camp. Dates and times are shown in the panel.

The session will cover:

• Pay-Per-Click Principles
• Google Adwords Overview
• De-Bunking "Google for Dummies"
• Planning a Campaign for a Return
• Implementing Your Campaign
• Measurement & Tuning

The course is aimed at anyone who is using Google Adwords to drive traffic to their website. 95% of people using Adwords are doing so inefficiently and, therefore, wasting large sums of money. The course will improve your Adwords skills and change the way you think about PPC advertising.

You need this course if:

• Your click through rates (CTRs) are below 2%
• You don't know what a CTR is
• You are spending more than £100 per month on Adwords
  

There is a practical element to the course and so numbers are limited, early booking is advisable. You can book a place using this booking form.