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Content Mangement System Reseller Programme Announced
8th. December 2004: I-Next Ltd. have today announced a restructuring of their business which will see them develop sales of the successful i-ntarsiatm web site management system exclusively through third party resellers. This strategy will see I-Next concentrate on their core strength in delivering a world class software solution, i-ntarsia, whilst expanding the user base for it.
I-ntarsia was launched in 2002 to provide an easy to use, hosted web site management system for SMEs. Since launch it has been adopted by over 70 sites, of all sizes, worldwide. "The growth in sales of i-ntarsia since launch has been outstanding" commented John Hannawin, Managing Director of I-Next. "We want to take this further, but our success in delivering sites had been impacting our ability to develop the product. We found that the conflict between delivering sites and developing our product was removed when we started to work with small number of reseller partners in early 2003. It is a natural progression for us to move to an exclusively third party model", he continued. "Exclusively working with third parties means that we have no competitive conflict with our partners, and we are now actively passing business through the channel".
The reseller programme from I-Next has four levels which offer differing levels of discount, and features. "We have structured the programme to allow very small web designers and marketing agencies offer our product as well as very large organisations such as ISPs. The key thing for all of the resellers is that we share the initial revenue AND the recurring revenue going forward" Hannawin stated.