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Elixent Use I-ntarsiatm to Release Their Web Site in Japanese

7th. March 2005: Bristol based semiconductor IP company, Elixent, have released a version of their web site in Japanese to cater for their growing customer base there.

Delivering complex marketing and technological messages in different parts of the world can be a major challenge. Elixent needed to do just that in as short as time as possible, to reflect their success in the Japanese market. Having run their web site in i-ntarsia for some time, they were able to use the built in language support features to achieve this.

John Hannawin, MD at I-Next explains, "We are purists here at I-Next, and when we built i-ntarsia we wanted to use the features inherent in HTTP rather than use separate content trees and little language flags. HTTP was built to serve multiple language versions of a single page through a process called 'content negotiation'. In effect, each time a browser asks for a page it also passes some information on what it would prefer to accept. One of these bits of information is the languages the user prefers. I-ntarsia can be set up to read this bit of information and respond accordingly."

This feature meant that Elixent simply created their Japanese content pages alongside the existing English pages and distinguished the two with either a .en or .ja file extension. A very simple process, using the same tools that Elixent have been using until now to maintain their site. The method i-ntarsia uses to handle drop down menus meant that these could be handled in the same way.

The effect is stunning. By default the Elixent site appears to be in English, however, by setting Japanese as the first preferred language in the browser, the same site appears to be in Japanese (you may need to install the Japanese language font set to see the characters rendered correctly). This means that Elixent can promote one site, knowing that users will be able to access the content in the language of their choice.

You can see the Elixent site, in either English or Japanese, at