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Explorer Travel Launch New Disney Site in I-ntarsiatm
12th. October 2010: Travel franchise business, Explorer Travel, have launched a the first two of their next generation websites using the i-ntarsia website delivery platform.
Explorer needed to engage with a creative agency who could produce aspirational sites for their customers with the knowledge that the delivery platform could support anything the creative team could produce. In particular they were looking for:
- Web 2.0 look and feel
- Integration with various travel systems
- JQuery based user interface options
- Easy maintenance and management by Explorer and their customers
Explorer used an agency in Australia to come up with a radical new house style. This style and associated front end features were easily integrated into the i-ntarsia platform. The new design and functionality was then launched on two sites:
Both sites have been very well received by Explorer customers.
Travel franchising is a competitive business. Explorer's customers benefit from the most advanced back end systems for reservation and booking and world class support. However, the front end website is often the most visible part of a new franchise and is often overlooked with function winning out over form. The combination of Explorer Travel's expertise, their designer's skill and the I-ntarsia platform mean that this is no longer the case. Explorer have gained significant competitive advantage by producing great looking sites with world class functionality.