The Cook's Friend Gets Personal

31st. August 2012: The Cook's Friend Company, home of Handymitts, have launched a new version of their ecommerce site using the latest i-ntarsia(tm) ecommerce modules.

The site has had a general overhaul but the major change is in the personalisation capabilities for the embroidered products. The i-ntarsia ecommerce offering has had for a number of years the ability to offer personalisation options. However, the company wanted to be able to offer custom words and phrases in a variety of colours and fonts. To achieve this the new eBusiness Personalisation module was created.

This module allows i-ntarsia ecommerce customers to define almost any level of personalisation for any of their products. When there are personalisation options available, the shopping basket features a 'Configure' button which takes the user through the screens required to specify the personalisation required.

Keith Steptoe, MD at The Cook's Friend Company is very pleased with the new functions: "The new product personalisation module is brilliant. I have lost many orders over the years because potential customers could not process the options they wanted through the website.

But now they can do just about anything they want.

Split 10 black aprons into singles, personalise each one with different words in different fonts and different colours. No problem!!!

You can even add a flag as well. Brilliant!"

You can see the new site and test the new features at