The classification Agency is a difficult one to get to grips with as it is not always obvious what the characteristics are. We see the following characteristics amongst these clients:
- Consultancy led approach building trust relationships
- Focussed on marketing and brand success
- Offer content development and maintenance services
- Strong understanding of digital marketing (search, social, content)
- Offer provisioning services using trusted third parties
- Some internal expertise in UX and front-end
The needs of our Agency clients are:
- An easy to use system for them and for their customers
- Technical expertise on tap for both the proposal and the implementation phase
- Standardised processes between projects so that they can be a self-sufficient as possible
- Clear and concise cost structures to give them flexibility in setting their project budgets
The i-ntarsia platform as an ideal solution for our Agency clients for the following reasons:
- Access to experts to discuss technical issues
- Multi-site administration portal makes managing multiple client sites easy
- Development resources on tap optimises flexibility
- Defined configuration and management processes avoids re-inventing the wheel for each client
- Technical bid support enables a competitive approach to larger clients
- Fixed platform costs make service planning easy
Bluebell
Bluebell are a digital marketing agency offering a range of services to their customers:
- Website provision and support
- E-mail marketing
- Search marketing
- Social network marketing
- Content management
Whilst Bluebell have experts in digital marketing and a strong understanding of technology they use free-lance expertise where appropriate. Use of the i-ntarsia platform has enabled them to build long term relationships with a world class technical team to deliver complex websites and ecommerce solutions.