Multi-brand Corporate

Within many medium and large organisations, there are multiple brands that require individual marketing strategies and resources to meet their objectives. In such cases it is not uncommon to find multiple creative agencies creating digital services on multiple technologies. This creates a number of challenges:

  • Maintaining cost effectiveness across heterogeneous digital systems
  • Maintaining quality of service across all brands
  • Ensuring security and scalability across the digital estate
  • Re-use of content and technology between brands
  • Training staff on multiple systems
  • Avoiding vendor lock-in
  • Responding to threats and a changing environment
  • Planning an investment cycle

The I-ntarsia platform is specifically designed to solve these issues.

Profile Needs

Multi-brand corporates need:

  • Agency agnostic technical team
  • Industry standard platform
  • Trusted, secure infrastructure
  • Scalable architectures to cope with peak demands in a cost effective manner
  • Easy to use systems to keep staff training to a minimum
Profile USPs

I-ntarsia is the ideal platform for Multi-Brand Corporates for the following reasons:

  • The same base platform can be used by multiple external agencies as well as internal teams 
  • The brand teams have creative freedom
  • Corporate services (data feeds etc) need only be developed once
  • Infrastructure can be tested to meet corporate requirements
  • Strong relationships between i-ntarsia technology teams and corporate IT
  • Cloud based scalable architecture
  • Platform sites can be built in corporate data centre

There are many more advantages which all help reduce costs and raise standards.

Profile Example

GDC Group

The GDC Group is the parent company to a host of well known brands including Dimplex, Xpelair, Redring, Creda and Valor. Each brand have the freedom to work with their own creative agency to meet their brand objectives, including their online presence and business services.

By using the I-ntarsia platform GDC Group:

  • Reduce the capital cost of their online systems as key interfaces with corporate services need only be developed once
  • Reduce the cost of ownership by building platform familiarity within the business
  • Drive the creation of custom modules to support GDC business processes
  • Reduce the lead time to get new services online